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Organization Hits 32 Member Company Mark; Announces OVAB Agency/Advertiser
Education Event NEW YORK, July 1 /PRNewswire/ -- The Out-of-Home Video Advertising
Bureau (OVAB) today announced the improver of six new members: CNN Airport
Network, Danoo, EnQii, NBC Everywhere, PumpTop television and Ripple. These
companies fall in a growth roll of webs dedicated to promoting the
adoption and usage of out-of-home picture by the advertisement community. "Our rank goes on to spread out as webs recognize the powerfulness of
coming to marketplace with a incorporate voice, and as advertizers and federal agencies tap
into the strength of the networks' ability to attain and influence millions
of consumers every day," said Suzanne Alecia, president of OVAB. "By
delivering contextually relevant content and messages to active consumers
in specific environments during the course of study of the day, out-of-home
video/digital webs add value to an advertiser's political campaign that just
can't be achieved with other mediums. We're pleased that the federal agency and
advertising communities are starting to encompass what consumers have got already
deemed valuable." The new member companies include: -- CNN Airport Network; the lone satellite-delivered 24/7 television
service specifically designed for waiting air travellers in major airports
across the state and abroad; -- Danoo; presents relevant, localised digital mass media to consumers in
their favourite places, as portion of their day-to-day rituals; -- EnQii; a prima planetary digital signage out-of-home communications
and engineering solutions provider with three companies, including Digital
View Media, Redeemit and Screen Edge; -- NBC Everywhere; NBC's digital out-of-home division, NBC Everywhere
includes 11 non-traditional digital chopine that carry customized NBCU
content and are available for advertizer messages; -- PumpTop TV; a web that presents current news, amusement and
advertising to billions of drivers as they fuel their vehicles at the gas
pump; -- Ripple; a web of silver screens located in forte retail locations,
featuring content that informs, entertains and links people to their
world. Recently, OVAB announced that it will be hosting a day-long event at
the Thousand Hyatt in New House Of York City on October 29th. The event is designed to
help federal agency and client side selling executive directors understand the dynamics
and possible of out-of-home video/digital advertising, and it will focus
on educating sellers on how they can integrate these webs into
their approaching mass media plans. For more than than information on OVAB, including events,
news and more, log onto . ABOUT OVAB Founded in 2007, the Out-of-Home Video Ad Agency (OVAB)
represents leading out-of-home picture webs and the advertisement community
that is actively engaged in planning, buying and evaluating the
effectiveness of the medium. On behalf of its members, OVAB seeks to foster
ongoing coaction between federal agencies and out-of-home picture advertising
networks; supply standards, best patterns and industry-wide research; and
promote the effectivity of out-of-home video advertising. For more
information, delight visit .